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Everything Matters.

In a world filled with clickbait and false promises, Truth is a force for good: built on integrity, fueled by intelligence, and driven by the belief that every detail, every person, and every choice plays a collaborative role in creating measurable performance as well as meaningful engagement.

We turn complexity into clarity.

Our model combines deep audience insight with cutting-edge strategy to help brands connect powerfully and move with precision. Whether you’re an industry leader or a disruptive challenger, we partner with you to make sure your media doesn’t just show up, but performs; making every dollar count.

Details Matter.

Everything we do, from the research to the rollout, is built with intention. Because strategy isn’t static: it’s alive, intuitive, and tailored to real human insights, even with our arsenal of AI tools. That’s how we build campaigns that perform and thrive.

Consumer Intelligence and Analysis

Marketing Strategy

TAM

TOM

Qualitative & Quantitative Surveying

Segmentation

Paid and Owned
Digital Management

Programmatic & Direct

Paid and Organic Social

SEM & SEO

Influencer

Social Listening & Moderation

Traditional Media Management

National & Local TV

Network & Local Radio

OOH (Out-of-Home)

Experiential

Events

Community Outreach

Activations

Recruitment

DataOps, Data Sciences,
and Advanced Measurement

Data Visualization & Business Intelligence

Advanced Analytics

GA (Google Analytics)

MTA (Multi-Touch Attribution)

MMM (Marketing Mix Modeling)

Connection Management

CRM

SMS

POS

Intelligence Matters.

Our process blends the power of augmented intelligence—data + human insight—with cultural fluency, cross-functional collaboration, and relentless curiosity.

1. Research + Immersion

Category, Drivers, Barriers, Penetration Brand Metrics, Sales Transactions, MMM

2. Consumer Obsessed

Dig deeper than demographics to gain insight into mindsets and cultural DNA

3. Tactical Analysis

Analyze various tactics to identify those that will resonate with our consumer and compel them to act

4. Measurement + Interpretation

Evaluate media deliveries holistically to provide ongoing optimizations and partner evaluation to drive better results

"THIS ISN'T ONE-SIZE-FITS-ALL MEDIA. IT'S MADE-TO-MEASURE, PERFORMANCE-BACKED STRATEGY SHAPED FOR THE REAL WORLD."

YOUSEF KATTAN | PRESIDENT + CEO

People Matter.

Impact you can see. Strategy you can trust. We back every claim with results.

EMPLOYEE RETENTION

CLIENT RETENTION

Work Here

Clients Matter.

Trusted by brands who demand better. From Fortune 100s to bold newcomers, our clients have one thing in common: they're not here to play it safe.

Everyone Matters.

We believe the best strategies come from diverse perspectives, open minds, and honest collaboration. Meet the people behind the work—and see what it means to build a culture where every voice shapes the outcome.

FEMALE LEADERSHIP

MINORITY EMPLOYEES