Objective
Increase both brand awareness and consideration against high multicultural and immigrant populations.
Challenge
To target individuals currently living in the U.S. and Canada who are immigrants from Latin America, Asia, and Africa and/or have relatives located in their home country. Remitly wanted to create buzz in a high-impact location that would target all corridors at the same time. Identifying the channels and environments that contextually resonate isn’t a simple task.
